Introducing Alterna: Luxury Haircare Has Officially Arrived at Andrews-Jeakins
At Andrews-Jeakins Colour Specialist, we’ve always believed that your hair care should be as elevated and individual as you are. Which is why we’re absolutely thrilled to introduce the newest addition to our product family: Alterna Haircare—the luxury line that blends cutting-edge science with the soul of clean beauty.
If your hair routine needs a little upgrade (or a lot of one), Alterna is about to become your new obsession.
Why Alterna? Why Now?
Before we go any further, let us say this: Alterna is not here to replace Neal & Wolf. Our love for Neal & Wolf runs deep—and always will. Alterna is joining the Andrews-Jeakins family alongside our existing favourites, offering you even more choice when it comes to your hair care journey.
Think of it this way: Neal & Wolf is your dependable signature scent, while Alterna is the luxurious fragrance you reach for on special occasions—or when you're ready to level up your hair game.
And here’s the exciting bit—we’re proud to be the only salon in Essex to stock Alterna. That’s right. You won’t find these game-changing formulas just anywhere. They’re exclusive, they’re luxurious, and they’re right here at Andrews-Jeakins.
Alterna is hair care with integrity—born from the idea that high-performance ingredients and conscious beauty can (and should) coexist. Their formulas are rooted in skincare science, which means your hair doesn’t just look good, it feels better, behaves better, and stays healthy from the inside out.
Clean, effective, and impossibly luxurious? Yes, please.
What Makes It Different?
This isn’t just another pretty bottle on a salon shelf. Alterna’s commitment to quality and care runs deep:
Skincare-inspired ingredients: Think caviar extract, marine botanicals, and enzymes that nourish your hair at the cellular level.
Free from nasties: No sulphates. No parabens. No synthetic colour. Just results.
Sustainably minded: Eco-conscious formulas and packaging that align beautifully with our salon values.
It’s salon-quality care, elevated.
Who Is It For?
If you’ve been struggling with frizz, dryness, breakage, or just want your hair to feel like silk, Alterna has a solution that’s tailor-made for you. Their ranges are designed to treat everything from over-processed strands to delicate curls and everything in between. This isn’t one-size-fits-all. This is bespoke care, bottled.
What to Expect in the Salon
We’ll be incorporating Alterna into our in-salon treatments, so you can experience the transformation first-hand. Expect softer, smoother, stronger hair from your very first appointment. And yes, we’ll have the full retail range available for you to take home—because good hair days should never be limited to the salon chair.
The Andrews-Jeakins Touch
We chose Alterna because it shares our ethos: high performance, ethical values, and an unwavering commitment to hair health. It’s a brand that not only delivers visible results but does so with intention, care, and sophistication.
And let’s be honest—it looks gorgeous on the shelf.
Book Your Luxury Hair Experience
Whether you’re long overdue for a little self-care or just curious about what all the buzz is about, we invite you to come and discover the Alterna difference. Our stylists are trained in how to use these products to their fullest potential, so you can walk out of the salon with hair that feels as luxurious as it looks.
Alterna has arrived—and so has your next-level hair care experience. Ready when you are.